By Pamela Rose
Some people are natural when it comes to speaking to customers. They can quickly sell anything within the shortest time possible. For some, you have to scratch your head a lot, trying to find convincing words to make a sale.
When selling a used car, you need the right words to lure a potential buyer. An ad should do the trick. But wait, is that all there is to it? Of course not; the ad has to be drafted right to get a buyer. The rest of the article explains how you can prepare one.
List the Basics
The first step to creating an effective car ad is to list the car’s obvious features. These include the year of manufacture, the make, model, engine size, trim level, and power output. Most people tend to scan through ads.
If the first words they see do not have what they are looking for, they will skip to the next ad. You should use some of these details as your ad headline to invite the appropriate buyer.
Still, on this point, you also need to include any negatives about your car. Honesty is always the best policy. This creates trustworthiness between you and the buyer.
Concentrate on the Keywords
In marketing, people are always attracted to ads that are well described. Nobody likes to go through a dull ad. It does not grab any attention at all. For this point, you need to use catchy keywords and buzz words that will be irresistible to the potential buyer. For instance, you can use phrases such as only owner, GPS, and fuel-efficient.
List any Current Upgrades or Replacements
Everyone likes something unique. In this instance, you want your buyer to know that what they are getting stands out from other similar models. Perhaps you bought Sanderson Leaf Springs or, changed the seats, or upgraded the radio. By doing this, you also increase the value of your car. Potential buyers will not mind your stated price when they know about such details.
Be as Concise as You Can
As earlier mentioned, people skim through ads. If your ad is too long or not clear, no one will bother to dig deeper, even if it is their ideal model. Therefore, you should stick to around 65 words if you are doing an online ad. If you prefer a printed copy, use 30 words max. No one will stand for more than a minute to read an ad on a post.
Be reasonable with the price
A car’s re-sell value goes down as years pass. Therefore, it may be a little nerve-wracking when deciding on the price. An excellent way to go around this is to check other similar ads and choose how much yours is worth.
Include Clear Photos
They are the first point of attraction, so make the most out of them. Take good pictures from different angles. Do not forget to take some from the interior ones as well.
Who says selling a car has to be hard? With the right tips such as those mentioned above, you should sell your car in the quickest time possible. List them on any popular online platform you know to increase your chances of selling the vehicle in the shortest time possible.
